What Happened?WHY?
C’est What was conceived when an early mid-life crisis hit founder George Milbrandt at the age of twenty-seven. He left behind his architectural training and a construction business and relentlessly hounded family, friends and friends of friends to buy shares for start-up capital and opened with a mandate of “true local flavour”. C’est What was the first establishment of any kind to offer local craft beer and wine exclusively.
A Timeline
1988
Toby was considered full-flavoured and Fosters was all the rage. No money, sixty owners, and much sweat equity. Vision of True Local Flavour.
Our commitment to representing the best of Toronto is typified by what is likely the first pub menu to feature a falafel.
1989
C’est What proudly serves exclusively “craft” draught and local VQA wine.
Finally found a pub in North America that does more than one or two proper cask ales. Kept in top quality condition and superb to drink. Went on three different occasions and each time there were at least two new cask beers on. Bar staff were very knowledgeable and knew the different characteristics of the beers and how to serve them. Only negative is the steep stairs, fine when going down to the bar but a struggle on the way back after a few pints!