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What Happened?WHY?

C’est What was conceived when an early mid-life crisis hit founder George Milbrandt at the age of twenty-seven. He left behind his architectural training and a construction business and relentlessly hounded family, friends and friends of friends to buy shares for start-up capital and opened with a mandate of “true local flavour”. C’est What was the first establishment of any kind to offer local craft beer and wine exclusively.

A Timeline

1988

Toby was considered full-flavoured and Fosters was all the rage. No money, sixty owners, and much sweat equity. Vision of True Local Flavour.

Our commitment to representing the best of Toronto is typified by what is likely the first pub menu to feature a falafel.

1989

C’est What proudly serves exclusively “craft” draught and local VQA wine.

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Honestly… I haven’t been to C’est what? in 20-years. This was a ‘go to’ place down town when I lived ‘down town-ish,’ but with two decades living in Toronto’s outer suburbs…well, I don’t get to Front Street as often any more. Yesterday, that changed. Heading after work to the Sony Centre with friends for a concert, meant a quick nosh was necessary. We all admitted we had a past romance with C’est what? and decided to renew our acquaintance. Good call! We had attentive, but not over-bearing service (aware we were on a tight time line), and we were impressed with the beer options – tons and tons of terrific beers from near and far. We thoroughly enjoyed the boneless goat stew (hot, but in a good way), the Barney Rubble-esque barbecued ribs and the juicy and perfectly grilled lamb burger (with great sweet potato chips). We were out in plenty of time for our concert and felt happy and contented as we went on our way. We will be back much sooner… 20-years is too long to go without a visit to an old friend!

etobianToronto (on TripAdvisor)