C’est What was conceived when an early mid-life crisis hit founder George Milbrandt at the age of twenty-seven. He left behind his architectural training and a construction business and relentlessly hounded family, friends and friends of friends to buy shares for start-up capital and opened with a mandate of “true local flavour”. C’est What was the first establishment of any kind to offer local craft beer and wine exclusively.

Toby was considered full-flavoured and Fosters was all the rage. No money, sixty owners, and much sweat equity. Vision of True Local Flavour.

Our commitment to representing the best of Toronto is typified by what is likely the first pub menu to feature a falafel.

C’est What proudly serves exclusively “craft” draught and local VQA wine.