Rise of the “Big Three” (Part two of the history of The Beer Store) Brewers Retail’s three largest shareholders (Canadian Brewers Ltd, Labatt, and Molson), were not only able to gain a stronghold on the Ontario’s beer industry, but came to dominate the national market as well. There were several key factors at play that...

From Ontario Prohibition to the Rise of the “Big Three” Prohibition in Canada The Canada Temperance Act of 1878 granted local governments the option to ban the sale of alcohol. Temperance advocates found the catalyst they needed in the First World War, with prohibition discourse centered around Canadians fulling their patriotic duty through alcoholic abstinence....